What are the biggest travel trends in 2026?
The way people travel is changing fast, driven by technology (especially artificial intelligence), concerns about climate change and overtourism, and a growing desire for meaningful, personal experiences. International tourism reached a record 1.52 billion arrivals in 2025, according to UN Tourism, and travellers are increasingly choosing how, when and where they travel in new ways.
This article outlines 11 key travel trends in 2026, from destination ‘dupes’ and ‘coolcations’ to AI-powered trip planning, luxury train travel and sleep retreats.
The Biggest Travel Trends in 2026
Home Swapping
Home swapping offers a unique and immersive way to experience new destinations. At the heart of this trend is the idea of exchanging your home with someone else’s, allowing for a more authentic and personal travel experience. In 2023, Love Home Swap, a UK-based company, experienced an impressive 82% increase in new UK members. This surge in interest was mirrored on other platforms as well — Home Exchange, a competitor that boasts listings in 187 countries, saw a 79% growth in the number of exchanges finalised during the same period.
Home swapping reduces accommodation costs and allows travellers to live like a local, providing a more genuine understanding of the destination’s culture and lifestyle. It is particularly appealing to families, remote workers and those looking for longer stays, at a time when the cost of hotels in many destinations has risen sharply.
Home swapping is more than just a travel trend; it’s a movement towards more responsible and community-oriented tourism.
Destination Duping
‘Destination Dupes’ refers to the practice of visiting destinations that offer similar experiences to more famous, often overcrowded locations, but with fewer crowds and at a potentially lower cost. For instance, instead of flocking to the busy streets of Venice, travellers might explore the canals of Annecy in France, or instead of joining the throngs at Machu Picchu, they might opt for the ancient ruins of Choquequirao, also in Peru.
Destination duping, popularised on social media, is not just about finding less crowded alternatives; it’s about discovering new places with a charm and beauty that rival their more popular counterparts. It caters to travellers who are looking for unique experiences without having to navigate the downsides of over-tourism. It also aligns with a growing consciousness around the impact of tourism on local communities and environments.
From an educational perspective, ‘Destination Dupes’ offers an opportunity to broaden one’s understanding of global cultures and geographies. It encourages exploration beyond the well-trodden path and fosters a sense of discovery and adventure. Choosing a ‘dupe’ can also contribute to a more sustainable and responsible tourism industry. This trend underscores the idea that there are countless hidden gems around the world, waiting to be explored and appreciated.
‘Coolcationing’
‘Coolcationing’ has become a major trend following the record-breaking temperatures of recent summers– 2024 was the hottest year on record globally. The trend involves choosing cooler destinations- such as Scandinavia, Scotland and Iceland- or travelling in cooler, off-peak seasons, offers a refreshing escape from the intense heat and crowdedness of traditional holiday periods.
Coolcationing is a sensible response to the challenges posed by climate change and overtourism. Extreme heatwaves in southern Europe have prompted many travellers to seek cooler, less crowded destinations or to travel in spring and autumn instead of high summer. This not only offers a different experience- such as enjoying a beach town in its quieter months or a winter festival- but also helps to spread tourist numbers more evenly throughout the year.
This trend is beneficial for both travellers and destinations. Tourists can enjoy a more authentic, relaxed experience without the usual hustle associated with peak seasons, and often at more affordable rates. Destinations, on the other hand, benefit from a more sustainable tourism model that reduces pressure on local resources.
AI-Powered Travel and Smart Tourism
Smart tourism– the use of technologies such as artificial intelligence (AI), the Internet of Things, virtual reality and big data to improve the travel experience- has gone from strength to strength. The biggest change is the rise of generative AI: many travellers now use AI chatbots to research destinations and plan itineraries, and major companies such as Expedia and Booking.com have built AI trip-planning assistants into their apps. Smart hotel rooms, digital keys and real-time, personalised recommendations are also becoming the norm.
The appeal of Smart Tourism lies in its ability to make travel more seamless and convenient. For instance, with the help of big data analytics, cities can manage tourist flows to prevent overcrowding, enhancing the experience for both visitors and residents. Virtual and augmented reality offer travellers a chance to preview destinations and experiences before they even set foot there, enhancing their ability to plan and enjoy their trips.
As travellers increasingly seek out more personalised and frictionless travel experiences, technology is meeting these demands. It’s not just about leveraging technology for the sake of innovation; it’s about using these tools to create more meaningful, enjoyable, and sustainable travel experiences. Smart Tourism is a clear indicator of how technology is not just changing our daily lives, but also the way we explore and interact with the world.
Luxury Train Travel
The resurgence of luxury train travel is one of the most eye-catching travel trends, offering a blend of nostalgia, comfort, and sustainability. In a world where fast-paced travel often overlooks the journey itself, luxury train travel is making a remarkable comeback, inviting travellers to embrace the romance and leisure of rail journeys.
New services continue to launch: Belmond’s La Dolce Vita Orient Express began running in Italy in 2025, and its Britannic Explorer became the UK’s first luxury sleeper train in 2025. These journeys are about savouring the journey itself, with fine dining, comfortable cabins and spectacular scenery.
The revival of luxury train travel also reflects a growing consciousness towards environmentally friendly modes of transport. Trains, being significantly more sustainable than air travel, appeal to travellers who want to reduce their carbon footprint. Additionally, this mode of travel supports local economies, as trains often stop at smaller, less-visited destinations, promoting responsible tourism.
In a post-pandemic world where travellers are seeking more meaningful and relaxed ways to explore, luxury train journeys offer an enchanting alternative. They provide a sense of escapism and an opportunity to disconnect from the fast pace of modern life, while also fostering a deeper connection with the landscapes and cultures of the regions they pass through. The trend reflects the preferences of travellers who are seeking experiences that are not just luxurious but also environmentally conscious and culturally enriching.
Silent Travel
Another intriguing trend is the rise of ‘silent travel’. This trend is a testament to the growing need for tranquility and mindfulness in our increasingly hectic lives.
Silent Travel involves journeying to destinations or participating in travel experiences that encourage silence and introspection. This could be silent retreats, nature escapes where digital devices are consciously left behind, or even silent dining experiences in remote locations. The emphasis is on disconnecting from the digital world and reconnecting with oneself, often in serene, natural settings.
The appeal of Silent Travel, , lies in its ability to provide a sanctuary for mental well-being. It’s not just about physical rest; it’s about mental rejuvenation. Engaging in activities like meditation, yoga, or simply soaking in the peacefulness of a quiet environment allows travellers to decompress and reflect, something that’s becoming increasingly precious in our fast-paced world.
Moreover, Silent Travel aligns with the growing awareness of the importance of mental health and the need for ‘digital detoxes’. It’s a response to the sensory overload we often face in our daily lives and offers a way to escape the relentless bombardment of information and stimulation.
Sleep Retreats
Along similar lines, ‘Sleep Retreats’ are gaining prominence in the tourism industry, reflecting a growing emphasis on rest and rejuvenation in our travel experiences .
Sleep Retreats are specialised getaways designed to provide guests with an environment conducive to restorative sleep, relaxation, and overall wellness. These retreats often take place in serene, natural settings and offer a range of services like sleep therapy sessions, meditation workshops, and wellness activities aimed at improving sleep quality. The idea is to create a sanctuary where one can disconnect from the stresses of daily life and focus on achieving deep, restful sleep.
This trend is a response to the growing awareness of the importance of sleep and its impact on health, mood, and productivity. In today’s society, where sleep deprivation is increasingly common, Sleep Retreats offer a much-needed escape. They provide the tools and knowledge to improve sleep habits, which guests can then incorporate into their daily lives.
Frontier Tourism
Frontier Tourism is all about venturing off the beaten path and immersing oneself in remote, often untouched regions of the world. This trend caters to the adventurous traveller who seeks experiences beyond the conventional tourist trails. It’s not just about visiting a place; it’s about exploring regions that are largely unexplored or underexposed in mainstream tourism. Think of trekking through pristine landscapes, discovering indigenous cultures, or embarking on expeditions to areas that few have had the privilege to witness.
This trend speaks to a deeper desire for authentic experiences and a connection with the natural world. In a time where much of the world has been mapped and documented, Frontier Tourism offers the rare opportunity to engage with places that retain a sense of mystery and purity. It’s about capturing the essence of exploration – a fundamental aspect of the human spirit that drives us to discover and learn.
However, frontier tourism comes with significant responsibility, and a mindful approach based on sustainable tourism principles is essential. It’s crucial to ensure that these fragile and often environmentally sensitive regions are visited with the utmost respect and consideration for their ecosystems and local communities.
Women’s Expeditions
Women’s expeditions are all about creating travel experiences specifically tailored for women, focusing on empowerment, safety, and camaraderie. These expeditions range from adventurous treks in remote locations to culturally immersive tours, all designed to cater to women travellers seeking shared experiences with like-minded individuals. This trend speaks to the growing demand for travel experiences that not only understand but also prioritise the unique needs and preferences of women.
There’s an undeniable sense of empowerment that comes from participating in a women-only expedition. These journeys offer a safe and supportive environment where women can challenge themselves, build confidence, and foster connections. Whether it’s hiking volcanoes of Costa Rica, exploring the art and culture of Georgia, or climbing Mount Kilimanjaro, these experiences are about more than just travel; they’re about personal growth and community building.
Women’s expeditions are not just a trend; they’re a reflection of the larger movement towards inclusivity and diversity in travel. They provide opportunities for women to take on leadership roles, share their stories, and engage with different cultures in a meaningful way. Women’s expeditions can be a powerful force in the industry, offering transformative experiences that resonate deeply with travellers and contribute to a more inclusive and diverse travel landscape.
Transformative Tourism
Transformative Tourism goes beyond traditional tourism experiences, focusing instead on deep, meaningful interactions that lead to personal growth and transformation. This form of tourism is characterised by experiences that challenge one’s perspectives, encourage self-reflection, and foster a deeper understanding of different cultures and environments. It’s about embarking on journeys that don’t just change your itinerary but change you as a person.
This trend caters to a growing segment of travellers seeking more than just leisure or sightseeing; they are looking for experiences that resonate on a personal level and contribute to their personal development. This could be in the form of spiritual retreats, volunteerism, cultural immersion programs, or nature-based experiences that offer opportunities for introspection and learning.
This type of tourism reflects the broader societal shift towards seeking meaning and purpose in our lives, including how we travel. It aligns with the desire to connect with something larger than oneself, to contribute positively to the world, and to return from a trip with new insights and a renewed sense of self.
Accessible Tourism
Likewise, ‘Accessible Tourism‘ is emerging as a crucial and much-welcomed development in the industry. Accessible Tourism focuses on ensuring travel and tourism experiences are accessible to all people, regardless of their physical limitations, disabilities, or age. This trend is about breaking down barriers and creating inclusive experiences that cater to a wide range of needs, from physical accessibility in transportation, accommodation, and attractions to providing sensory experiences for those with visual or hearing impairments.
The rise of Accessible Tourism promotes the importance of inclusivity in all aspects of society. It’s not just a niche market; it’s an essential aspect of the travel industry that addresses the needs of a significant portion of the population. More destinations, tour operators, and businesses are prioritising accessibility, not only because it’s the right thing to do but also because it makes good business sense.
Accessible Tourism is transforming the way we think about travel. It’s no longer just about accommodating specific needs; it’s about embracing a diverse range of travellers and ensuring everyone has the opportunity to experience the joy and enrichment that travel brings. This trend is a positive step towards a more inclusive and equitable travel industry, and as we move forward, it will continue to shape how we design and experience travel in a way that truly welcomes everyone.
Travel trends in 2026: FAQs
Below are answers to some of the most common questions about travel trends in 2026.
What are the biggest travel trends in 2026?
Key travel trends in 2026 include home swapping, destination ‘dupes’, coolcations, AI-powered trip planning, luxury train travel, silent travel and sleep retreats, frontier tourism, women’s expeditions, transformative travel and accessible tourism.
What is a coolcation?
A coolcation is a holiday to a cooler destination, such as Scandinavia, Scotland or Iceland, or a trip taken in a cooler season, as travellers try to avoid extreme summer heat in places such as southern Europe.
What is a destination dupe?
A destination dupe is a less famous, often cheaper and less crowded alternative to a popular destination that offers a similar experience- for example, visiting Annecy instead of Venice, or Choquequirao instead of Machu Picchu.
How is AI changing travel?
AI is being used to plan itineraries, answer travel questions, personalise recommendations, set dynamic prices and power customer service chatbots. Major travel companies have added AI trip-planning assistants to their apps.
How many people travel internationally?
According to UN Tourism, there were a record 1.52 billion international tourist arrivals in 2025, around 4% more than in 2024.
Travel Trends In 2026- To Conclude
The travel trends of 2026 show that the world of travel is continually evolving, responding to changes in technology, societal shifts, and a growing consciousness around sustainability and inclusivity. From the immersive and mindful experiences offered by Silent Travel and Sleep Retreats to the empowering Women’s Expeditions and the inclusive approach of Accessible Tourism, each trend reflects a deeper desire for meaningful and responsible travel. Smart Tourism, with its technological advancements, is redefining convenience and personalisation in our journeys.
These trends are likely to continue to evolve, making travel more personalised, sustainable and inclusive in the years ahead.
For travel professionals, keeping up with these trends is essential- see this guide to becoming an independent travel agent to find out more about working in travel.
Here are some more articles that may interest you:
- 15 Interesting Facts About The Wright Brothers You Didn’t Know
- 150 fascinating types of tourism you didn’t know existed
- 25 Important Disadvantages of Tourism
- What is Blue Tourism and What does this Mean for the World?
- What is slow tourism?
- What is overtourism?
- 21 Fascinating Types of Tourists Around The World
