Tourism in Urkraine was really starting to grow before the war began. Of course, people are not travelling to Ukraine for their holidays at the moment, but hopefully one day the tourism industry in this country will once again thrive. In this article I teach you all about what the tourism industry was like before the war began.
Tourism in Ukraine
Situated at the crossroads of Central and Eastern Europe, Ukraine unfolds as a compelling destination in the global tourism landscape. Known for its rich cultural heritage, diverse natural scenery, and historical landmarks, Ukraine provides an extensive array of touristic opportunities that cater to various interests and preferences. Despite geopolitical challenges, the country has demonstrated a remarkable resilience and continues to attract tourists from around the world.
The multifaceted nature of tourism in Ukraine, with its unique interplay of historical, cultural, and natural attractions, necessitates an in-depth examination. This article aims to delve into the tourism sector of Ukraine, offering an exploration of its primary tourist attractions, the demographics of its tourist populace, and the economic, social, and environmental implications associated with its tourism industry.
Geographical overview of Ukraine

Ukraine is a country located in Eastern Europe, bordered by Russia to the east and northeast, Belarus to the north, Poland, Slovakia, and Hungary to the west, and Romania and Moldova to the southwest. It has a total area of 603,628 square kilometres and is the second-largest country in Europe, after Russia.
The landscape of Ukraine is diverse and consists of a combination of flat plains, plateaus, and highlands. The central and eastern parts of the country are largely flat and contain large stretches of fertile farmland, while the Carpathian Mountains in the west offer scenic mountain ranges, peaks, and valleys.
The Dnieper River is the longest river in Ukraine and divides the country into two parts – the Left Bank and the Right Bank. Ukraine also has several smaller rivers, including the Desna, the Southern Buh, the Dniester, and the Donets.
Ukraine’s climate is temperate continental, with four distinct seasons. Winters are generally cold and snowy, while summers are warm and humid. The Black Sea coastline in the south of Ukraine is known for its pleasant climate and sandy beaches.
The tourism industry in Ukraine
Sure, Ukraine has a rich cultural and historical heritage, along with stunning landscapes and natural beauty, making it an increasingly popular destination for tourism, up until the war began at least. The tourism industry in Ukraine has been developing rapidly in recent years, with a range of attractions and activities to offer visitors.
One of the main draws for tourists is the country’s many historical and cultural landmarks. Ukraine has several UNESCO World Heritage sites, including the historic centre of Lviv, the ancient city of Kiev, the cathedrals of Kiev-Pechersk Lavra, and the ancient city of Chersonesos. Additionally, there are numerous castles, palaces, and museums scattered throughout the country.
Ukraine also has a diverse and vibrant nightlife scene, particularly in major cities like Kiev, Lviv, and Odessa. Visitors can enjoy a variety of restaurants, bars, and clubs, with live music, dancing, and entertainment.
For outdoor enthusiasts, Ukraine offers a range of activities, including hiking, skiing, and water sports. The Carpathian Mountains are a popular destination for skiing and snowboarding in the winter months, while the Black Sea coast offers opportunities for swimming, boating, and fishing during the summer.

key statistics about tourism in Ukraine
Here are some of the key statistics about tourism in Ukraine prior to the war:
- In 2019, Ukraine welcomed 14.4 million tourists, an increase of 18.2% from the previous year.
- The majority of tourists to Ukraine come from neighbouring countries, with Russia, Belarus, and Poland being the top three source markets.
- Kiev is the most visited city in Ukraine, with over 4 million tourists in 2019.
- The tourism industry contributed 2.3% to Ukraine’s GDP in 2019.
- The average length of stay for international visitors to Ukraine is around 3.5 days.
- Accommodation options in Ukraine include hotels, hostels, guesthouses, and vacation rentals.
- Ukraine has a total of 1,050 hotels, with over 68,000 rooms available for tourists.
- In 2019, the most popular types of activities for tourists in Ukraine were cultural and historical sightseeing, followed by shopping and gastronomy.
- The majority of tourists to Ukraine visit during the summer months, with July and August being the busiest.
Most popular tourist attractions in Ukraine
Ukraine has a variety of popular tourist attractions that showcase the country’s rich cultural heritage, natural beauty, and historical significance. Here are some of the most popular tourist attractions in Ukraine:
- Kiev-Pechersk Lavra: This UNESCO World Heritage site is a complex of monasteries and cathedrals dating back to the 11th century, including the famous Lavra Cave Monastery with its underground tunnels and catacombs.

- St. Sophia’s Cathedral: Another UNESCO World Heritage site located in Kiev, St. Sophia’s Cathedral was built in the 11th century and features stunning mosaics and frescoes.
- Lviv Old Town: The historic centre of Lviv is a charming maze of narrow streets, colourful buildings, and beautiful architecture, with numerous cafes, restaurants, and shops.
- Chernobyl Exclusion Zone: While not a traditional tourist attraction, the site of the 1986 nuclear disaster has become a popular destination for visitors interested in learning about the event and its aftermath.
- Carpathian Mountains: Ukraine’s highest mountain range offers stunning scenery, hiking, and skiing opportunities, with several resorts and villages located throughout the region.
- Odessa Opera and Ballet Theater: This beautiful theatre is one of the most famous in Ukraine, known for its ornate interior and world-class performances.
- Kamyanets-Podilsky Castle: This mediaeval castle is situated on a rocky island in the middle of a river and is considered one of the most impressive fortresses in Ukraine.

- Dnipro River: The longest river in Ukraine, the Dnipro offers scenic boat tours, fishing, and water sports.
- Sofiyivka Park: Located in the city of Uman, this stunning park features beautiful gardens, waterfalls, and pavilions, inspired by the Italian Renaissance.
- Potemkin Stairs: These famous stairs in Odessa are a popular spot for tourists to take photos and enjoy panoramic views of the city and the Black Sea.
Most popular types of tourism in Ukraine
Ukraine offers a variety of tourism options to visitors, from cultural and historical sightseeing to outdoor adventures and entertainment. Here are some of the most popular types of tourism in Ukraine:
Cultural and Historical Tourism in Ukraine
Ukraine has a rich cultural heritage, with numerous historic landmarks, UNESCO World Heritage sites, and museums, attracting visitors interested in learning about the country’s past and present. Popular cultural and historical destinations include the ancient city of Kiev, Lviv Old Town, and the Chernobyl Exclusion Zone. This is a popular cultural tourism destination.
Ecotourism in Ukraine
Ukraine’s diverse geography and natural beauty offer a range of ecotourism opportunities, including hiking, skiing, water sports, and wildlife watching. The Carpathian Mountains, the Black Sea coast, and the Danube Delta are popular ecotourism destinations.

Medical Tourism in Ukraine
Ukraine has a well-developed healthcare system and is becoming a popular destination for medical tourism. Visitors can access a range of medical treatments and procedures, including dental work, plastic surgery, and fertility treatments, at a lower cost than in many other countries.
Gastronomy Tourism in Ukraine
Ukrainian cuisine is rich and diverse, with a variety of regional specialties and traditional dishes, making this a popular culinary tourism destination. Visitors can explore local markets, attend cooking classes, and sample traditional foods and drinks, such as borscht, varenyky, and horilka.
Entertainment Tourism in Ukraine
Ukraine’s cities have a vibrant nightlife scene, with a range of restaurants, bars, and clubs offering live music, dancing, and entertainment. Kiev and Lviv are particularly popular destinations for entertainment tourism.
Religious Tourism in Ukraine
Ukraine has a strong religious heritage, with many historic churches, cathedrals, and monasteries. Visitors interested in religious tourism can explore these sites, attend religious services, and participate in religious festivals and traditions.
Disaster tourism in Ukraine
Chernobyl has grown in popularity as a disaster tourism destination in recent years. Many people travel here to see the nuclear site damage and the damage to surrounding areas and to learn about the disaster.

Impacts of tourism in Ukraine
As with any destination, there are both positive and negative impacts of tourism in Ukraine. The key is to make sure that they are carefully managed. Below, I have outlined some of the most noteworthy impacts.
Economic impacts of tourism in Ukraine
Tourism can have significant economic impacts on a country, including creating jobs, generating revenue, and contributing to GDP growth. In the case of Ukraine, the tourism industry is a growing sector that is becoming increasingly important for the country’s economy.
Here are some of the economic impacts of tourism in Ukraine:
- Job creation: Tourism is a labour-intensive industry that creates a variety of jobs, from hotel and restaurant staff to tour guides and transportation workers. According to the World Travel and Tourism Council (WTTC), the tourism industry in Ukraine supported 1.1 million jobs in 2019, representing 2.2% of total employment in the country.
- Revenue generation: Tourism can generate significant revenue for a country, through spending on accommodation, transportation, food and drink, and other tourism-related activities. In 2019, international tourists to Ukraine spent approximately $3.6 billion, according to the WTTC.
- Contribution to GDP growth: The tourism industry can also contribute to a country’s GDP growth. In 2019, the tourism industry contributed 2.3% to Ukraine’s GDP, according to the WTTC. The Ukrainian government has identified tourism as a priority sector for economic development and is investing in infrastructure and marketing to further promote the country as a tourist destination.
- Regional development: Tourism can also have a positive impact on regional development, particularly in areas that are less developed or economically disadvantaged. Tourist spending can stimulate local businesses and support the development of infrastructure, such as airports and roads, in these regions.
- Cultural preservation: Tourism can also help preserve cultural heritage and promote cultural exchange. Visitors to Ukraine can learn about the country’s rich history, traditions, and customs, and local communities can benefit from increased awareness and appreciation of their cultural heritage.
Social impacts of tourism in Ukraine
Tourism can have impacts on local communities, culture, and quality of life. In the case of Ukraine, tourism is a growing industry that is bringing social changes to the country.
Here are some of the social impacts of tourism in Ukraine:
Cultural exchange: Tourism can promote cultural exchange and understanding between visitors and local communities. Visitors to Ukraine can learn about the country’s history, traditions, and customs, while local communities can benefit from increased exposure to other cultures and perspectives.
Infrastructure development: Tourism can stimulate the development of infrastructure, such as airports, roads, and public facilities, which can benefit local communities and improve their quality of life.
Job creation: Tourism can create job opportunities in various sectors, including hospitality, transportation, and retail, which can benefit local communities and contribute to poverty reduction.
Environmental impacts: Tourism can have negative environmental impacts, such as pollution and damage to natural resources, which can affect local communities’ quality of life and health.
Overtourism: Overcrowding and overtourism can negatively impact local communities by putting a strain on resources and infrastructure, leading to increased prices and reduced quality of life for residents.
Cultural preservation: Tourism can also negatively impact cultural heritage and traditions if not managed sustainably. Visitors may engage in inappropriate or disrespectful behaviour, and tourism development can lead to the loss of cultural heritage sites or traditions.
Environmental impacts of tourism in Ukraine
Tourism in Ukraine also has impacts on natural resources, ecosystems, and biodiversity. Lets take a look at what these are:
Pollution: Tourism can contribute to air, water, and noise pollution, particularly in urban areas or areas with high tourist traffic. This can affect the health of local communities and damage ecosystems.
Waste generation: Tourism can generate significant amounts of waste, including plastic waste, which can pollute waterways and harm wildlife.
Resource depletion: Tourism can put a strain on natural resources, such as water and energy, particularly in areas with limited resources. This can lead to environmental degradation and harm local communities that rely on these resources.
Biodiversity loss: Tourism development can lead to the loss of natural habitats and biodiversity, particularly in areas with high ecological value. This can affect wildlife and ecosystems and harm local communities that rely on these resources.
Climate change: Tourism is a significant contributor to greenhouse gas emissions, particularly through transportation and accommodation. This can contribute to climate change, which can have severe environmental impacts, including sea-level rise, extreme weather events, and ecosystem changes.

FAQ’s about tourism in Ukraine
Now that we know a bit more about tourism in Ukraine, lets answer some of the most common questions on this topic.
Is Ukraine safe for tourists?
Ukraine is generally safe for tourists, but visitors should exercise caution and take necessary precautions to avoid becoming victims of crime.
What is the best time of year to visit Ukraine?
The best time to visit Ukraine is during the summer months from June to August when the weather is warm and sunny. However, the shoulder seasons of May and September can also be pleasant with fewer crowds.
Do I need a visa to visit Ukraine?
Visa requirements for Ukraine vary depending on your nationality. Visitors from many countries can enter Ukraine visa-free for up to 90 days. Check with your embassy or consulate for more information.
What is the currency of Ukraine?
The currency of Ukraine is the Ukrainian hryvnia (UAH). Visitors can exchange currency at banks, exchange bureaus, or ATMs throughout the country.
What is the official language of Ukraine?
The official language of Ukraine is Ukrainian. However, many people also speak Russian, and English is becoming more widely spoken in tourist areas.
What are the most popular tourist attractions in Ukraine?
The most popular tourist attractions in Ukraine include Kiev’s historic center, Lviv’s old town, the Carpathian Mountains, the Crimean Peninsula, and the Chernobyl Exclusion Zone.
What is the food like in Ukraine?
Ukrainian cuisine is hearty and filling, featuring dishes like borscht (beetroot soup), varenyky (dumplings), and salo (cured pork fat). Vegetarian and vegan options are also available.

Is tipping customary in Ukraine?
Tipping is customary in Ukraine, and it is customary to leave a tip of around 10-15% at restaurants and cafes. Tipping is also expected for hotel staff, taxi drivers, and tour guides.
What is public transportation like in Ukraine?
Public transportation in Ukraine includes buses, trams, and trolleybuses in major cities. Train travel is also a popular option for long-distance journeys. Taxis and ride-hailing services are also available.
Can I visit Chernobyl?
Yes, visitors can take guided tours of the Chernobyl Exclusion Zone, but they must follow strict safety protocols and regulations.
To conclude
As you can see, tourism in Ukraine was starting to grow significantly and Ukraine was beginning to become a popular tourist destination for international and domestic tourists prior to the war. Hopefully one day soon, the war will end and tourism in Ukraine can be revived once more.
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