Tourism in Johannesburg is big business, but why is this industry so important and how should it best be managed? Read on to find out…
Tourism in Johannesburg
Stepping into Johannesburg is like entering a realm where history, culture, and modernity converge. Often heralded as the pulsating core of South Africa, this city offers a rich tapestry of experiences for the discerning traveller.
In this article, we’ll embark on a journey through Johannesburg’s vibrant streets, exploring the undeniable allure that has been drawing tourists to this dynamic metropolis for decades. Join us as we uncover the many facets of tourism in Johannesburg.
Geography of Johannesburg

Johannesburg is a city located in the northeastern part of South Africa, in the province of Gauteng. It is the largest city in South Africa and one of the largest cities in Africa. Johannesburg is situated on a plateau at an elevation of 1,753 metres (5,751 feet) above sea level, which gives it a pleasant climate with mild winters and warm summers.
The city is located on the Witwatersrand, a series of low mountain ridges that contain some of the world’s largest gold deposits. This has made Johannesburg a major centre for mining and industry, and the city is often referred to as the economic hub of South Africa.
Johannesburg is divided into several regions, including the Central Business District (CBD), Sandton, Randburg, and Soweto. The CBD is the historic heart of Johannesburg and is home to many important government buildings, museums, and cultural institutions. Sandton is a wealthy commercial district that is home to many businesses, shopping malls, and luxury hotels. Randburg is a more residential area that is popular with families, while Soweto is a large township that is known for its rich history and vibrant culture.
Johannesburg is also known for its many parks and nature reserves, which provide a welcome escape from the hustle and bustle of the city. Some of the most popular parks in Johannesburg include the Johannesburg Botanical Garden, the Emmarentia Dam, and the Walter Sisulu National Botanical Garden.
Tourism in Johannesburg
Johannesburg is a popular tourist destination in South Africa, attracting both domestic and international visitors. The tourism industry in Johannesburg is an important contributor to the city’s economy, creating jobs and generating revenue.
Johannesburg’s origins are intrinsically tied to the gold rush of the late 19th century, giving it the moniker ‘City of Gold’. The rapid urbanisation and influx of fortune-seekers from various corners of the world laid the foundation for its cosmopolitan nature.
For many years, Johannesburg primarily served as a transit point for tourists heading to renowned South African wildlife reserves or coastal cities. However, with time, its own unique attractions began to gain prominence. The Apartheid Museum, Constitution Hill, and Soweto’s historic precincts started drawing international attention, narrating poignant tales of South Africa’s tumultuous past.
The turn of the 21st century witnessed a renaissance in Johannesburg’s urban spaces. The once-derelict inner city underwent a transformation with the rise of art districts like Maboneng and Newtown. These became hubs for culture vultures seeking authentic South African art, music, and cuisine.
Today, tourism in Johannesburg is multifaceted. It offers historical insights, vibrant cultural experiences, and a gateway to explore the broader wonders of South Africa. Through its evolution, the city has showcased its resilience and its ability to reinvent itself, constantly attracting new waves of curious travellers.
According to the Johannesburg Tourism Barometer 2021, the city received approximately 3.9 million visitors in 2019, with the majority of visitors coming from other parts of South Africa. The top international markets for Johannesburg are the United States, the United Kingdom, Germany, and Australia.
The tourism industry in Johannesburg generates significant revenue for the city. According to a report by the City of Johannesburg, tourism contributed R31.1 billion (approximately $2.1 billion USD) to the city’s economy in 2019, representing a 4.4% increase from the previous year.
Why people travel to Johannesburg

People travel to Johannesburg for a variety of reasons, including:
- Business: Johannesburg is the economic hub of South Africa and a major business centre in Africa, so many people travel to the city for work or to attend conferences and trade shows.
- Culture: Johannesburg has a rich and diverse cultural heritage, with many museums, galleries, and cultural institutions that showcase the city’s history and artistic traditions.
- History: Johannesburg played a significant role in the struggle against apartheid, and there are many historical sites and landmarks throughout the city that commemorate this period in South Africa’s history.
- Nature: Johannesburg is surrounded by beautiful natural landscapes, including nature reserves, parks, and the famous Cradle of Humankind, a UNESCO World Heritage Site that is home to some of the oldest hominid fossils in the world.
- Shopping and entertainment: Johannesburg has a vibrant nightlife and entertainment scene, with many restaurants, bars, and clubs located throughout the city. There are also many shopping centres and malls, including the popular Sandton City and Nelson Mandela Square.
- Sports: Johannesburg is home to several major sports stadiums, including Soccer City, which hosted the opening and closing ceremonies of the 2010 FIFA World Cup.
Most popular types of tourism in Johannesburg

There are several popular types of tourism in Johannesburg, which I have outlined briefly below:
Historical and cultural tourism
Johannesburg has a rich and diverse cultural heritage, with many historical landmarks and museums that showcase the city’s history and artistic traditions. Some of the most popular historical and cultural attractions in Johannesburg include the Apartheid Museum, the Constitution Hill precinct, and the Nelson Mandela National Museum.
Nature tourism
Johannesburg is surrounded by beautiful natural landscapes, including nature reserves, parks, and the famous Cradle of Humankind, a UNESCO World Heritage Site that is home to some of the oldest hominid fossils in the world. The Johannesburg Zoo and the Johannesburg Botanical Garden are also popular nature attractions in the city.
Business tourism
Johannesburg is the economic hub of South Africa and a major business centre in Africa, attracting many business travellers and professionals to the city for conferences, trade shows, and meetings.
Shopping and entertainment tourism
Johannesburg has a vibrant nightlife and entertainment scene, with many restaurants, bars, and clubs located throughout the city. There are also many shopping centres and malls, including the popular Sandton City and Nelson Mandela Square, which attract visitors looking for high-end retail experiences.
Sports tourism
Johannesburg is home to several major sports stadiums, including Soccer City, which hosted the opening and closing ceremonies of the 2010 FIFA World Cup. The city also hosts several international sporting events, such as the South African Open golf tournament and the Comrades Marathon.
Most popular types of visitor attractions in Johannesburg
There are many popular tourist attractions in Johannesburg. Here are some of the most notable:
- Apartheid Museum: The Apartheid Museum is one of the most important cultural institutions in South Africa, documenting the history of apartheid and its impact on South African society.
- Constitution Hill: The Constitution Hill precinct is a former prison complex that now houses the South African Constitutional Court, as well as a museum dedicated to the history of the complex.
- Nelson Mandela National Museum: The Nelson Mandela National Museum, also known as the Mandela House, is the former home of Nelson Mandela, now converted into a museum and cultural centre.
- Cradle of Humankind: The Cradle of Humankind is a UNESCO World Heritage Site located just outside of Johannesburg, known for its collection of hominid fossils and its important role in the study of human evolution.
- Johannesburg Zoo: The Johannesburg Zoo is one of the largest and most popular zoos in South Africa, home to over 300 species of animals.
- Gold Reef City: Gold Reef City is a theme park and entertainment complex that celebrates Johannesburg’s gold mining heritage.
- Walter Sisulu Botanical Garden: The Walter Sisulu Botanical Garden is a beautiful nature reserve located just outside of Johannesburg, featuring a variety of plant species, walking trails, and bird-watching opportunities.
- The Market Theatre: The Market Theatre is one of the most important cultural institutions in South Africa, known for its role in the struggle against apartheid and its support of new and innovative theatre productions.
- Soweto: Soweto is a sprawling township located just outside of Johannesburg, known for its important role in the struggle against apartheid and its vibrant cultural and artistic scene.
- Hector Pieterson Memorial and Museum: The Hector Pieterson Memorial and Museum is a tribute to the students who were killed during the Soweto Uprising in 1976, an important moment in South Africa’s history.
Impacts of tourism in Johannesburg
It is always important that we consider the impacts of tourism, regardless of which tourist destination we are referring to. So, lets summarise the key impacts associated with Johannesburg below.
Social impacts of tourism in Johannesburg
Tourism in Johannesburg has painted vivid strokes on the city’s social canvas. Locals and tourists often engage in enriching exchanges, breaking down cultural barriers and forging meaningful connections. Spaces like Maboneng have become melting pots of global and local interactions.
However, on the flip side, as tourism in Johannesburg grows, there’s the potential risk of commodifying cultural experiences. Soweto, for instance, faces the delicate challenge of balancing genuine township experiences without veering into the realm of ‘poverty tourism’.
Environmental impacts of tourism in Johannesburg
With the surge in urban explorers, Johannesburg’s green lungs, like the Walter Sisulu National Botanical Garden, have enjoyed a boost in conservation attention and funding.
Yet, the increasing number of travellers can exert pressure on these delicate ecosystems. Addressing the environmental impact of tourism in Johannesburg requires a keen focus on sustainable practices, from waste management in hotels to promoting eco-friendly tours.
Economic impacts of tourism in Johannesburg
There’s no denying the economic windfall from tourism in Johannesburg. The city’s coffers see a substantial increment thanks to hotel stays, dining, shopping, and attraction visits. Many local entrepreneurs and artisans have found a more extensive platform to showcase their talent, directly benefiting from the tourist rand.
But herein also lies a cautionary tale. Diversifying the tourism offerings is crucial; over-reliance on a few attractions or events might leave the city’s economy vulnerable to fluctuations in visitor numbers.
As you can see, tourism in Johannesburg has a lot of potential, but it does also require careful and sustainable management. I have highlight the key impacts of tourism below:
Impact Area | Positive Highlights | Points of Contemplation |
---|---|---|
Social | Cultural exchange, global-local interactions | Risk of commodifying experiences |
Environmental | Boosted conservation, eco-awareness | Strains on natural spaces |
Economic | Job creation, support to local businesses | Dependence on limited attractions/events |

Crime & Safety in Johannesburg :
Johannesburg has a reputation for being a city with a high crime rate, and visitors should take certain precautions to ensure their safety. However, it is also important to note that crime rates have been declining in recent years, and many parts of the city are safe for visitors.
Here are some tips for staying safe in Johannesburg:
- Avoid walking alone at night, especially in areas that are poorly lit or have a reputation for being unsafe.
- Keep your valuables out of sight, and avoid wearing expensive jewellery or carrying large amounts of cash.
- Be aware of your surroundings at all times, and trust your instincts if you feel uncomfortable or threatened.
- Use official taxis or ride-sharing services rather than hailing a taxi on the street.
- Be cautious when using ATMs, and avoid using them at night or in isolated areas.
- Stay in well-lit areas with other people, especially in public parks and other outdoor spaces.
- Don’t leave your belongings unattended, especially in crowded areas like markets and train stations.
- Research the neighbourhoods you plan to visit, and avoid areas that are known for high crime rates.
It’s important to note that while crime can happen anywhere, most visitors to Johannesburg have a safe and enjoyable experience. By taking the necessary precautions and staying aware of your surroundings, you can minimise your risk and enjoy all that the city has to offer.

with much to offer visitors. With a bit of planning and preparation, you can have a safe and enjoyable trip.
Interesting facts about Johannesburg
It is no wonder that tourism in Johannesburg is growing- it is such an interesting place! Here are my favourite interesting facts about the city:
- Johannesburg is the largest city in South Africa and the capital of Gauteng Province.
- The city was founded in 1886 after the discovery of gold in the Witwatersrand area.
- Johannesburg is known as the “City of Gold” because of its history as a gold-mining town.
- The city has the largest economy of any city in Africa and is home to the Johannesburg Stock Exchange.
- Johannesburg is the only city in the world to have produced two Nobel Peace Prize winners who lived on the same street: Nelson Mandela and Archbishop Desmond Tutu.
- The tallest building in Africa, the Carlton Centre, is located in Johannesburg.
- The city is home to the largest man-made forest in the world, with over 10 million trees.
- Johannesburg has the largest urban railway network in South Africa, with the Gautrain being a popular mode of transport for locals and tourists alike.
- The famous township of Soweto is located in Johannesburg and was the site of many anti-apartheid protests during the 1970s and 1980s.
- The city has a vibrant arts and culture scene, with many theatres, art galleries, and music venues showcasing the work of local and international artists.
FAQs about tourism in Johannesburg
Now that we know a bit more about tourism in Johannesburg, lets answer some of the most frequently asked questions on this topic.
Is Johannesburg safe for tourists?
Johannesburg has a reputation for high crime rates, so it’s important to take precautions and be aware of your surroundings. It’s a good idea to research safe neighbourhoods, avoid walking alone at night, and keep your valuables close.
What’s the best time of year to visit Johannesburg?
The best time to visit Johannesburg is during the dry winter months of June to August, when the weather is mild and dry. However, Johannesburg can be visited year-round.
How do I get around Johannesburg?
Johannesburg has a good public transportation system, with buses and trains serving the city and surrounding areas. Ridesharing services like Uber and Bolt are also popular. It’s also possible to rent a car, but be aware of the high rate of carjackings in the city.
What are the must-visit tourist attractions in Johannesburg?
Some popular tourist attractions in Johannesburg include the Apartheid Museum, the Nelson Mandela House Museum, the Carlton Centre, and Soweto township.
Is it possible to go on a safari from Johannesburg?
Yes, Johannesburg is a popular starting point for safari tours to nearby game reserves.
What currency is used in Johannesburg?
The currency in South Africa is the South African rand (ZAR).
Do I need a visa to visit Johannesburg?
Visa requirements vary depending on your country of origin. Check with the South African embassy or consulate in your country to find out if you need a visa.
What’s the food like in Johannesburg?
Johannesburg has a diverse food scene, with a range of cuisine options including traditional South African dishes and international cuisine. It’s always a good idea to try the local cuisine and seek recommendations from locals or your accommodation.
What’s the nightlife like in Johannesburg?
Johannesburg has a vibrant nightlife scene, with many bars, clubs, and music venues. However, it’s important to be aware of your surroundings and avoid walking alone at night in unfamiliar areas.
What language is spoken in Johannesburg?
English is widely spoken in Johannesburg, along with other languages including Zulu, Xhosa, and Afrikaans.
Tourism in Johannesburg- To conclude
In wrapping up this exploration, while the boon of tourism in Johannesburg is palpable, a keen eye on its nuanced impacts is essential. Through judicious management and forward-thinking strategies, Jozi, as locals affectionately call it, can ensure a harmonious blend of authenticity and tourism growth.
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