Skip to Content

Tourism in Germany

Tourism in Germany is big business. But why is tourism so important here and how should it be managed? Read on to find out…


    Tourism in Germany

    Germany, with its rich history and diverse landscapes, is a prime destination for travellers worldwide. From the bustling streets of Berlin to the serene Black Forest, the country offers a unique blend of cultural and natural attractions. In this article, I aim to provide an overview of Germany’s tourism highlights, guiding visitors through its multifaceted appeal.

    Geography of Germany

    Germany is located in Central Europe and is bordered by nine neighbouring countries, including Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Belgium, Luxembourg, and the Netherlands to the west. Germany’s landscape is diverse and includes low-lying areas, highlands, and mountain ranges. One of the most prominent features of Germany’s geography is the North German Plain, which stretches from the Netherlands to Poland and is characterised by rolling hills, forests, and farmland.

    In the north of Germany, there are several notable bodies of water, including the North Sea and the Baltic Sea. The North Sea has a coastline that extends along Germany’s northern border, while the Baltic Sea is situated to the northeast of the country. Along the Baltic coast, there are many beautiful beaches and harbours, which are popular tourist destinations in the summer months. The country’s major port cities, such as Hamburg and Bremen, are also located in this region, due to their proximity to the North Sea.

    Central Germany is characterised by numerous low mountains and hills, such as the Harz Mountains, the Thuringian Forest, and the Black Forest. This region is home to several major rivers, including the Rhine, the Moselle, and the Danube. The Rhine is one of the longest and most important rivers in Europe and is a major transport route for cargo ships. The river flows from Switzerland through Germany and the Netherlands, eventually emptying into the North Sea. Along the river, there are many picturesque towns and cities that are popular tourist destinations.

    To the south of Germany, there are the Alps, which are a mountain range that stretches across several European countries, including Austria, Switzerland, France, and Italy. In Germany, the Bavarian Alps are the most prominent, with peaks reaching over 2,700 metres. The region is known for its stunning natural beauty, with numerous lakes and rivers, and is a popular destination for winter sports, including skiing and snowboarding.

    Overall, Germany’s geography is diverse and includes a wide range of landscapes, from low-lying plains to high mountain ranges. The country’s position in central Europe, as well as its numerous rivers and coastlines, has made it an important transport hub, and it’s beautiful natural scenery continues to attract tourists from all over the world.

     in Germany

    Tourism Industry in Germany

    The tourism industry is an important sector of the German economy and has been growing steadily in recent years. According to statistics from the German National Tourist Board, more than 37 million visitors travelled to Germany in 2019, generating almost 90 billion euros in revenue. The tourism industry provides employment opportunities and generates income for a broad range of businesses, including hotels, restaurants, transportation companies, and cultural attractions.

    Germany’s tourism industry is supported by its rich cultural heritage, stunning natural scenery, and modern infrastructure. The country is home to a multitude of historical sites, including the Brandenburg Gate, Neuschwanstein Castle, and the Berlin Wall, which attract visitors from all over the world. In addition, Germany has a thriving arts and cultural scene, with world-renowned opera houses, museums, and galleries.

    Germany’s natural attractions are also a major draw for tourists. The country has hundreds of beautiful parks, gardens, and nature reserves, including the Black Forest, the Bavarian Alps, and the North Sea coast. There are many opportunities for outdoor recreational activities, such as hiking, cycling, and skiing.

    The German tourism industry is also supported by the country’s excellent infrastructure, including world-class airports, modern railway systems, and well-maintained roads. This makes travel around the country convenient and efficient. In addition, Germany has an extensive network of hotels, guesthouses, and other accommodation options, ranging from budget to luxury, which cater to the needs of a diverse group of travellers.

    As Germany continues to invest in its tourism infrastructure and promote its cultural, natural, and historical attractions, the tourism industry is expected to continue growing and contributing significantly to the country’s economy in the years to come. By providing visitors with high-quality experiences and services, Germany’s tourism industry has the potential to become an even more important part of the country’s economic future.

     in Germany

    Statistics of Tourism in Germany

    Now lets highlight a few ket statistics about tourism in Germany:

    1 – In 2019, Germany welcomed over 89.9 million overnight visitors, making it the seventh most visited country in the world.

    2 – The tourism industry in Germany generated €131 billion of revenue in 2019, accounting for 4.5% of the country’s GDP.

    3 – The tourism industry in Germany employs over 3 million people, or 7.5% of the country’s workforce.

    4 – The top five source markets for tourism in Germany are the Netherlands, Switzerland, the United States, the United Kingdom, and Austria.

    5 – The most popular cities for tourism in Germany are Berlin, Munich, Frankfurt, Hamburg, and Cologne.

    6 – In 2019, the average length of stay for visitors to Germany was 3.1 nights.

    7 – The most visited tourist attractions in Germany are the Cologne Cathedral, Neuschwanstein Castle, the Berlin Wall, and Europa-Park.

    8 – In 2019, approximately 35% of all overnight stays in Germany were in hotels, while 31% were in private accommodation, and 18% were in holiday homes or apartments.

    9 – Germany is a popular destination for cultural tourism, with over 25,000 museums and galleries, and numerous historical sites and cultural events

    10 – Germany is also a popular destination for outdoor tourism, with over 130,000 kilometres of hiking and cycling trails, numerous ski resorts, and hundreds of parks and nature reserves.

     in Germany

    Germany boasts a vast array of tourist attractions, from historical landmarks and cultural treasures to stunning natural landscapes and beloved amusement parks. Some of the most popular tourist attractions in Germany include:

    The Brandenburg Gate

    As a symbol of Germany’s tumultuous past, the Brandenburg Gate is one of the most iconic landmarks in the country. Standing tall in the heart of Berlin, this neoclassical monument was built in the 18th century and has played a central role in many of Germany’s most significant political events.

    Neuschwanstein Castle

    Nestled in the German Alps near the town of Füssen, Neuschwanstein Castle is widely regarded as one of the most beautiful castles in Europe. Built in the 19th century by King Ludwig II of Bavaria, the castle’s enchanting design and fairy-tale setting are sure to leave visitors spellbound.


    Located in Rust, Europa-Park is Germany’s largest theme park and one of the most popular attractions in the country. With over 100 rides, shows, and attractions spread over 95 hectares, the park offers something for everyone, from thrill-seekers to families with young children.

    The Berlin Wall

    The Berlin Wall was a concrete barrier that divided the city from 1961 to 1989, separating East and West Germany during the Cold War. Today, visitors to Berlin can see remnants of the wall throughout the city, including the iconic “Checkpoint Charlie” crossing point and the Berlin Wall Memorial, which provides a powerful testament to Germany’s complex history.

    Cologne Cathedral

    One of the most impressive Gothic structures in Europe, Cologne Cathedral is a UNESCO World Heritage Site and a must-see for architecture enthusiasts. Built over the course of six centuries, the cathedral’s stunning facade and intricate stained glass windows are sure to leave visitors awestruck.

    The Romantic Road

    Stretching over 350 kilometres from Würzburg to Füssen, the Romantic Road is one of Germany’s most scenic drives. Along the way, visitors can explore charming mediaeval towns, picturesque countryside, and stunning castles and palaces, including Neuschwanstein Castle.

    The Black Forest

    Located in southwestern Germany, the Black Forest is a stunning natural landscape that boasts picturesque villages, dense woodland, and stunning waterfalls, making it a popular destination for hikers and nature lovers alike.

    Germany offers an endless list of attractions and experiences for visitors, from historical landmarks and cultural treasures to delightful cuisine and outdoor adventure. These popular tourist attractions are just a few examples of the unique and diverse offerings available in this remarkable country.

     in Germany
     in Germany

    Germany is a highly diverse country that offers a wide variety of tourism experiences for visitors. Some of the most popular types of tourism in Germany include:

    Cultural Tourism

    Germany is home to a wealth of cultural treasures and relics, from world-renowned opera houses and museums to historic castles and fortresses. The country’s capital, Berlin, offers a wealth of cultural experiences, including art exhibitions and musical performances, while cities like Munich and Frankfurt are known for their world-class museums and galleries. Other cultural attractions to explore include the medieval town of Rothenburg ob der Tauber, the famous Schönbrunn Palace in Vienna, and the ancient Roman city of Trier.

    Ecotourism and Outdoor Activities

    Germany is a haven for those who enjoy outdoor activities and nature-based tourism. With a host of stunning natural landscapes, from the majestic Alps to the rolling hills of the Swabian Jura, visitors can hike, bike, swim, rock climb, and more all year round. Popular ecotourism destinations include the Black Forest, the Bavarian Alps, and the Wadden Sea, a UNESCO World Heritage Site and one of the largest unbroken systems of intertidal sand and mud flats in the world.

    Historical Tourism

    Germany has played a key role in European history and is home to a wealth of historical monuments, museums, and landmarks. Historic destinations like the Reichstag Building in Berlin, the Bavarian castles of Neuschwanstein and Hohenschwangau, and the Nuremberg Castle are just some of the historical sites worth visiting when in Germany.

    Festival Tourism

    Tourism in Germany has a reputation for throwing unique and lively festivals throughout the year, many with a strong cultural and historical significance. The famous Oktoberfest is held annually in Munich and is one of the largest beer festivals in the world. Other notable events include the Berlin Film Festival and the Christmas markets that sprinkle the country throughout the Advent period each year.

    Food and Wine Tourism

    With a great tradition of local cuisine and world-renowned beer and wines, Germany is the ideal destination for food and wine lovers. Visitors can enjoy traditional German dishes such as schnitzel and spaetzle, while wine enthusiasts can explore the vineyards and wineries in the Moselle Valley or the Baden Wine Route.

    In conclusion, tourism in Germany offers visitors a diverse range of tourism experiences, making it an appealing destination for a perfect European vacation. From exploring the country’s rich cultural heritage and stunning natural beauty to outdoor activities and festivals, there are plenty of reasons to visit Germany.

    Economic Impacts of Tourism in Germany

    The tourism industry is an essential part of the German economy, generating substantial economic impacts at both national and regional levels. In 2019, the sector contributed €131 billion to the country’s GDP, accounting for 4.5% of the total. The industry also indirectly supports various other sectors of the economy, including transportation, retail, and construction.

    The tourism industry also serves as a significant source of employment, providing jobs for over 3 million people, representing 7.5% of total employment in Germany. These jobs are spread throughout a broad range of businesses, including hotels, restaurants, transportation companies, and cultural attractions, among other sub-sectors.

    Furthermore, the tourism industry is a significant contributor to the country’s exports. Germany is the seventh most visited country globally, receiving over 89.9 million tourists in 2019, with the tourism sector accounting for approximately 10% of the country’s total exports. The revenue generated by the industry enables the country to maintain a positive trade balance and create more job opportunities in related sectors.

    Beyond its direct economic effects, the tourism industry also has important indirect effects on other sectors of the economy. These include transportation, retail, and construction, among others, as tourists spend money to purchase goods and services and create new demand for infrastructure and facilities.

    Overall, tourism in Germany continues to be a vital part of the economy, providing a significant source of income and employment for the country. By investing in infrastructure and services to attract more visitors, Germany can continue to benefit from a thriving tourism industry while also improving living standards and driving long-term economic growth.

    Social Impacts of Tourism in Germany

    The tourism industry in Germany is not only an essential contributor to the country’s economy but also has significant social impacts that can be both positive and negative.

    Positive Impacts:

    Tourism in Germany provides a unique opportunity for visitors to experience the cultural heritage, traditions, and lifestyles of locals, which can further promote mutual understanding and cultural exchange. This exchange of knowledge and experience may help to reduce misunderstandings and ease social and political tensions between different nations.

    Tourism in Germany also encourages the preservation of natural and cultural treasures as they contribute to the attractiveness of destinations. Tourism can provide local communities with the resources and the incentives to preserve and maintain natural and cultural sites, which can also have spin-off benefits for local conservation efforts.

    Additionally, tourism can stimulate economic development in rural areas, less developed regions, and areas with little industrial production, creating employment opportunities for local communities and helping to reduce poverty rates.

    Negative Impacts:

    Tourism in Germany can lead to overcrowding in popular tourist destinations, which can cause tension between locals and visitors. It can also contribute to environmental damage, negatively impacting local ecosystems, habitats, and biodiversity.

    Tourists may also create an increase in prices of goods and services in the area, which can result in a decrease in the standard of living for local communities. Furthermore, the commodification of local cultures and traditions to meet the expectations of tourists can lead to cultural erosion and homogenization, thus undermining the uniqueness and diversity of local cultures.

    In conclusion, the social impacts of tourism in Germany are complex and involve both positive and negative aspects. To mitigate the negative social impacts of tourism and optimise the positive ones, it is crucial to balance tourism’s benefits and impacts carefully. All stakeholders, including local communities, tourists, and government agencies, must work together to ensure that the tourism industry is sustainable and responsible, promoting cultural exchange, environmental conservation, and economic growth.

    Environmental Impacts of Tourism in Germany

    The tourism industry in Germany has significant environmental impacts due to the large number of visitors and the activities they engage in while travelling. Some of the key environmental impacts of tourism in Germany include:

    Energy consumption

    The tourism industry is an energy-intensive sector that requires transportation, accommodation, and recreational activities. The consumption of energy in transportation, accommodation, and leisure puts pressure on the environment as large amounts of energy are required for heating, cooling, and lighting, as well as for transportation.

    Greenhouse gas emissions

    The tourism industry is a significant contributor to greenhouse gas emissions, which contribute to climate change. In Germany, the transportation sector accounts for approximately one-fifth of total greenhouse gas emissions, a significant proportion of which is due to tourism transport.

    Water resources

    The tourism industry consumes significant amounts of water for various activities, including bathing, swimming pools, and irrigation. This consumption puts pressure on water resources in areas where water is already scarce.

    Waste management

    Tourism activities generate significant amounts of waste, including packaging, food waste, and disposable items. Improper handling and disposing of this waste can have severe environmental consequences, including pollution of land, air, and water.


    Tourism activities can have a profound impact on local biodiversity, particularly in ecologically sensitive areas. Activities such as hiking, camping, and off-road driving can cause damage to fragile ecosystems, leading to soil erosion, habitat loss, and the displacement of wildlife.

    However, there are efforts to mitigate these negative environmental impacts by promoting sustainable tourism practices. Examples of initiatives to promote sustainable tourism in Germany include the use of renewable energy sources, energy efficiency measures in tourist accommodations, promoting eco-friendly modes of transportation, and initiatives to reduce waste and conserve water. The introduction of sustainable tourism practices helps to minimise environmental impacts while ensuring that the tourism industry remains a valuable contributor to the German economy.

    FAQs About Tourism in Germany

    Now that we know a bit more about tourism in Germany, lets answer some of the most common questions on this topic:

    1 – What is the best time of year to visit Germany?

    The best time to visit Germany varies depending on what you want to do and see. The summer months (June to August) are popular for sightseeing and outdoor activities, while winter (December to February) is great for skiing and visiting Christmas markets.

    2 – Do I need a visa to travel to Germany?

    Travellers from many countries, including the US, Canada, and Australia, can enter Germany without a visa for stays of up to 90 days. Check with the German embassy in your country to see if you need a visa.

    3 – What is the currency used in Germany?

    Germany uses the euro (EUR) as its currency.

    4 – Is English widely spoken in Germany?

    English is widely spoken in Germany, particularly in tourist areas, so it’s easy to get by without speaking German.

    5 – How can I get around Germany?

    Germany has an excellent public transportation system, including trains, buses, and trams. You can also easily rent a car or bike to get around.

    6 – What are some famous German foods?

    Some famous German foods include sausages, schnitzel, pretzels, and black forest cake.

    7 – What are some popular German festivals?

    Some popular German festivals include Oktoberfest, Karneval (Carnival), and Weihnachtsmarkt (Christmas Markets).

    8 – What are some popular tourist destinations in Germany?

    Some popular tourist destinations in Germany include Berlin, Munich, the Romantic Road, Cologne, and the Black Forest.

    9 – Is tipping expected in restaurants in Germany?

    Tipping is not usually expected in Germany, but rounding up to the nearest euro is appreciated.

    10 – What is the voltage and plug type in Germany?

    The voltage in Germany is 230V and the plug type is type C and type F. You may need a universal adapter to use your electronic devices in Germany.

    To Conclude: Tourism in Germany

    Germany, with its tapestry of historical landmarks and modern innovation, remains an essential destination in the European travel circuit. As we’ve journeyed through its attractions, from bustling cities to tranquil countryside, the enduring appeal of German tourism becomes evident. For both the seasoned traveller and the curious explorer, Germany promises a rich blend of culture, nature, and history, continually inviting renewed exploration.

    If you enjoyed this article about tourism in Germany, I am sure you will love these too: