Smart tourism is defined according to the technological capabilities of a particular destination, attraction or the tourist themselves. Many destinations are now modernising to include increased use of smart technology in their operations ranging from payment methods to interactive activities. The ultimate aim of smart tourism is to improve the efficiency of resource management, maximise competitiveness and to enhance sustainability through the use of technological innovations and practices. In this video learn how this is being done within the global tourism industry and why it is shaping the future of travel and tourism.
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00:00 Introduction to smart tourism
00:55 What is smart tourism?
03:17 Types of smart tourism
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